Due to social distancing and other virus transfer limitation guidelines, Kent businesses (in particular hospitality) face major challenges both in current business but also in future bookings/developing of sales funnels. It is inevitable that even when official guidelines are relaxed and /or more tightly focused, the general principle of avoiding unnecessary travel and contact will continue.
Maximise (Virtual) Exposure, Minimise Risk
- In some circumstances a "virtual" presentation (particularly if conducted as a live guided tour) may be an acceptable alternative to a "face to face" meeting. Examples include factory tours or others where the primary requirement is business reassurance.
- In others (e.g. selection of a office location, wedding or conference venue) the virtual viewing will help customers select a clearer shortlist (possibly with a wider geography) and create more better qualified/motivated physical viewings.
- Indeed, thanks to the new "live" viewing approaches, the tour can satisfy two levels of re-assurance;
- let me look around and get a general feel for your location when I want (on website or social media post/email link)
- At a scheduled appointment time (or on request) "show me around, answer my specific questions and build a personal rapport.
The New Marketing Challenges / Opportunities
Many businesses/agencies/venues have traditionally used exhibitions/conferences and / or open days to promote their brand and /or sell future bookings etc. For the foreseeable future the same objectives will need to be conveyed online and virtually.